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  1. Corporate Brand Matrix - drivers and tools for corporate rebranding projects

    The Corporate Brand Matrix is a tool for planning, sourcing, budgeting and staffing institutional rebranding programs... and a tool to help clients, consultants ...
    scale2
    corporate branding2
    Renew2
    visibility1
    rebranding1
    New vision1
    Merger & Acquisition1
    Spinout1
    Change direction1
    Legal requirement1
    best of both1
    Advertising breakthrough0
    Broaden scope0
    Change expressed personality0
    Change internal culture0
    Change perceived composition0
    Design weakness0
    Elevate public profile0
    Enhance pride & confidence0
    Enhance size perception0
    Express a more specific focus0
    Express a new vision0
    Functional drivers0
    Name confusion0
    Name weakness0
    Narrow the scope0
    Preserve existing equity0
    refresh public image0
    Strategic drivers0
    Structural drivers0
    Transformed survivor brand0

    www.corporatebrandmatrix.com - 2009-02-07

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